Creative Strategy
Cada Día
Building a tequila brand around a way of living, not just a way of drinking.
The Challenge
Tequila is a crowded category, and every brand competes on heritage, celebrity founders, or premium positioning. The opportunity was to build a world and lifestyle around Cada Día that people wanted to be a part of.
The Thinking
Rather than centering the brand on tequila, we centered it on a mindset. Live Cada Día became an invitation, celebrating the everyday moments worth slowing down for, blending optimism, connection, and modern Mexican spirit.
The Outcome
Live Cada Día gave the brand a flexible platform for communications, content, and partnerships, all grounded in a consistent point of view.
My Role — Creative Strategy
I led development of the creative territory, shaping the platform that became Live Cada Día and setting the narrative foundation for campaign, content, and experience.
Over the course of several months, we worked with Daniella to build a digital campaign strategy. We were very pleased with her ability to break down and create a very well defined strategy and execute on it. Her experience and professionalism shined through our discussions and we would gladly work with her again.
Sandeep & Riti Gupta — Founders, Cada Día Tequila
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