Hersh Realty Group

The Challenge

Hersh came in for a social strategy. As we dug into the brief, it became clear social wasn't the problem. The brand was. Their ambition had outgrown their identity, and no amount of content could fix that.

The Thinking

We stepped back from channels and rebuilt the foundation. The strategy repositioned Hersh as a modern real estate group built for the next generation of pre-construction marketing, defined by confidence, innovation, and results. What started as a social engagement became a full brand transformation.

The Outcome

Hersh Condos relaunched as Hersh Realty Group, with a new brand system, website, visual identity, podcast, social strategy, and the campaign platform "Hire Hersh. Higher Results." A request for better content became a brand built for the business's next stage.

My Role — Brand & Creative Strategy

I led the strategic direction for the rebrand, then assembled and led a multidisciplinary team to bring it to life across identity, messaging, website, social, and launch campaign.