Brand & Creative Strategy
Hersh Realty Group
The best strategy doesn't answer the brief. It rewrites it.
The Challenge
Hersh came in for a social strategy. As we dug into the brief, it became clear social wasn't the problem. The brand was. Their ambition had outgrown their identity, and no amount of content could fix that.
The Thinking
We stepped back from channels and rebuilt the foundation. The strategy repositioned Hersh as a modern real estate group built for the next generation of pre-construction marketing, defined by confidence, innovation, and results. What started as a social engagement became a full brand transformation.
The Outcome
Hersh Condos relaunched as Hersh Realty Group, with a new brand system, website, visual identity, podcast, social strategy, and the campaign platform "Hire Hersh. Higher Results." A request for better content became a brand built for the business's next stage.
My Role — Brand & Creative Strategy
I led the strategic direction for the rebrand, then assembled and led a multidisciplinary team to bring it to life across identity, messaging, website, social, and launch campaign.
We employed Daniella to help us develop our brand and social strategy, as well as our rebrand and launch. Our experience throughout the process was nothing short of incredible. The attention to detail, organized approach, and exceptional guidance that she offers is unparalleled. She provided "big agency" results with an independent approach to working hand in hand with her clients.
Jody Litvack — VP Marketing, Hersh Realty Group
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